You can enter multiple email addresses separated by commas Message: This news follows latest figures revealing that Juiced is the number one kids drink launch over the last year1. The 30 second advert will run between October and November this year and will re-appear in January and February for another burst, to drive even further awareness of the brand, especially amongst parents of children aged between 4 and 8 years-old. Throughout the course of the TV campaign, the advert is predicted to reach a massive 41 million viewers2 in the UK and will be featured alongside a number of programmes across channels including:
By Marketing Week 24 May Observers believe Britvic may spend heavily on launching Ballygowan in the UK and as a result could axe one of its existing water brands such as Drench. Other brands it gains from the deal, such as Club Orange and Energize Sport, are not considered to be prime candidates for a UK launch.
The rationale behind the deal is that it gives Britvic crucial distribution rights across Ireland of PepsiCo brands Pepsi Cola and 7Up. Some believe this could pave the way for Britvic to win distribution rights for Pepsi and 7Up in other markets across Europe.
A Britvic spokesman says: Ad campaigns in the past have shifted from positioning Ballygowan as a sophisticated drink to playing on its Irish heritage.
Britvic will be wise to follow suit. Drench was launched in and is being redesigned to boost flagging sales. A new advertising campaign is expected to follow. They just might get rid of one. It was never intended to be a big grocery brand, but it works well in certain impulse markets.
Ireland is a buoyant market of 4 million. Launching Ballygowan in the UK could prove to be the real deal.Britvic has a lot of brands so each customer group for one kind of brands easily become customer for another brand. Based on that, Britvic can get their loyal customers. For instance, the fans of pepsi and 7ups can also become the fan of Britvic.
Tropicana was very good at creating slogans that highlighted the freshness of its product: Tropicana is a bad brand. Why? Because Tropicana broke its most core brand promise of a product described as fresh and pure. While Tropicana’s claims might be legally and technically true (the perfume flavor is made by isolating chemicals found in.
Britvic Soft Drinks is one of the two leading branded soft drinks businesses in the UK. With great brands like Robinsons, J2O, Tango and Fruit Shoot, and exclusive agreements to make and distribute global brands like Pepsi and 7UP on behalf of PepsiCo, we are dedicated to creating and building brands that delight consumers always.
Britvic and Tango Britvic’s soft drink Tango was a great British success story; a compelling brand that had taken on Coca-Cola’s Fanta and beaten it, and done it with some of the most. Britvic was recently shortlisted for Private Sector Fleet of the Year at the GreenFleet Awards for commitment and success in growing the proportion of electric vehicles in our company car fleet.
With great brands like Robinsons, J2O, Fruit Shoot, R Whites, Purdeys and exclusive agreements to make, distribute and market global brands on behalf of Pepsico, including Pepsi, Pepsi MAX, Gatorade and 7UP, Britvic is dedicated to creating and building brands that people can trust.